Re-marketing, also known as re-targeting, is a digital marketing strategy that involves serving ads to people who have already visited your website or interacted with your brand.

The goal of re-marketing is to re-engage with potential customers and encourage them to take a desired action, such as making a purchase or returning to your site.

Here’s how re-marketing works:

Re-marketing works by leveraging your existing customer data.  When someone visits your website or makes a purchase their information is added to your customer database.

Your re-marketing campaign can be delivered over social media platforms as well as the Google Network, among others.

Re-marketing can be used to:

  • Increase conversions: By showing ads to users who have already shown interest in your products and services, you can increase the likelihood of conversions.
  • Improve brand awareness: By displaying ads to customers multiple times, you can improve brand recall and awareness among your target audience.
  • Reducing shopping cart abandonment: By reminding users about products they added to their cart but left the site without purchasing, you can reduce shopping cart abandonment.  Consider using an enhanced offer to move these shoppers to customers.
  • Win-Back Campaigns for Inactive Customers: You can use re-marketing campaigns to re-activate customers who have forgotten your brand, found an alternative, or lost interest in your company through targeting and personalization.
  • Follow-Up Emails: Send follow-up and thank you messages to customers after their purchase.  You can say thank you, provide shipping and tracking information, offer customer support, and recommend add-on purchases.

Re-marketing can be an effective component of a multimedia campaign.

In today’s multimedia age a consumer’s path-to-purchase can be complicated.  A potential customer may visit your site to do some price research, pick out an item they’re interested in, and abandon their cart as they continue in their research.

Without a clear path back to your site, that potential customer may be lost forever.  Re-marketing can serve as that path providing further information for their research and a quick link back to your site.

As well, re-marketing, when used as a component of a multimedia strategy, can help you introduce new products to your existing customers.

People who are interested in your product or service and who have visited your website are a terrific audience to target.  You can include your best-selling products within the re-marketing campaign.  This helps to build the effectiveness of your marketing investment.

Likewise, re-marketing can help you to showcase slow moving items at a discount to clear inventory profitably.

Why is re-marketing important to your local business:

  • Awareness: Targeting your advertising to customers who have already revealed an interest in your products and services is an effective form of marketing.  When those customers see your advertising in their social feed and on network websites they visit, it will help build awareness and brand recall.
  • Personalization: You can create personal ad experiences by tailoring the advertising messaging based on a customer’s purchase or search history.  This personalized experience can improve the conversion rates of your advertising and show customers you understand their needs.
  • Encourage repeat purchases: Targeting existing customers with new arrivals, sales, and more can increase the amount your average customer spends and improve the ROI of your marketing investment.

If you’re interested in learning more about the value of re-marketing, Sentinel Solutions can help.  We have experts who can incorporate this valued tactic into your multimedia plan to help your business grow.

Give us a call at 603-352-5896 or send us an e-mail to advertising@SentinelDigitalSoutions.com if we can be of help.

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