Market segmentation is the practice of dividing a broad consumer market into smaller, distinct groups based on shared characteristics, allowing your business to target specific segments more effectively with tailored marketing strategies, leading to improved customer...
What Is Influencer Marketing and How Can You Use It to Grow Your Local Business?
Influencer marketing is a marketing strategy where brands collaborate with individuals, known as “influencers”, who have a large and engaged following on social media to promote their products and services by featuring them in content, essentially leveraging the...
Is Advertising Important?
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility. Advertising is an essential component to promote your business, attract customers, and establish trust. The real question of the matter is,...
What is Geofencing and How Can Your Business Use It Effectively in Your Local Marketing Plan?
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as it allows for highly targeted advertising by delivering messages to potential customers based on their precise geographic...
Differentiating Your Brand in the Local Economy
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help boost the vibrancy of your environment for its residents. Local businesses are the backbone of most communities, providing economic...
How To Use Owned, Earned, and Paid Media to Help Your Local Business Grow
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
How Positioning Can Help Your Local Business
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how consumers perceive a company, brand, or product in relation to its competitors. The goal is to create a perception that sets the...
Where Does Storytelling Fit in Your Branding Strategy?
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
Can Social Media Be Effective in The Awareness Stage of The Customer Journey?
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
How Can Understanding Frequency Illusions Help Your Local Business?
Have you ever been in the market for a new car? You’ve become increasingly interested in a particular make and model and have begun to do your research. Out of nowhere that car now seems to be appearing everywhere. You see it in traffic; there’s one parked across...