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Recent Posts
What is Market Segmentation and How Can Your Local Business Use It?
Market segmentation is the practice of dividing a broad consumer market into smaller, distinct groups based on shared characteristics,...
What Is Influencer Marketing and How Can You Use It to Grow Your Local Business?
Influencer marketing is a marketing strategy where brands collaborate with individuals, known as โinfluencersโ, who have a large and...
Is Advertising Important?
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility....
What is Geofencing and How Can Your Business Use It Effectively in Your Local Marketing Plan?
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as...
Differentiating Your Brand in the Local Economy
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help...
How To Use Owned, Earned, and Paid Media to Help Your Local Business Grow
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned...
How Positioning Can Help Your Local Business
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience.ย Itโs about how...
Where Does Storytelling Fit in Your Branding Strategy?
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value...
Can Social Media Be Effective in The Awareness Stage of The Customer Journey?
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire...
How Can Understanding Frequency Illusions Help Your Local Business?
Have you ever been in the market for a new car?ย Youโve become increasingly interested in a particular make and model and have begun to do...
How Small Businesses Can Leverage Social Media Marketing
By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and...
Is Branding Important to Your Local Business?
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a...
Marketing For Your Competition.
Youโve done your research and studied your data.ย You understand your customerโs path to purchase and recognize the importance of an...
What is a Marketing Plan Evaluation and How Can it Help Your Local Business?
Your marketing plan is the foundation of your businessโ sales and revenue strategy.ย Your plan should be constantly reviewed and updated...
Integrating The Power of Video and eCommerce.
On their own, video and eCommerce can be very powerful marketing tools for your local business. eCommerce is ideally situated in the...
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