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Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
What To Know About the Marketing Funnel
The marketing funnel is a model for describing how potential customers move from first learning about a product or service to buying it. ...
AEO Strategy: Transitioning From Keyword-Focused SEO to Direct Answer Optimization
A major shift is underway in SEO (search engine optimization) as Answer Engine Optimization (AEO) becomes increasingly important alongside...
Tracking Digital Campaign Impact on Brick-and- Mortar Results
It is common to find local business owners who are skeptical of digital advertising’s impact on real world results, largely because...
What You Need to Know About Organic Keyword Strategy
A hypothetical small downtown bakery was struggling to attract customers through Google searches. The owner assumed people were searching...
Brand Awareness and Brand Recall: What’s The Difference?
Both brand awareness and brand recall are critically important to the success of your local business. Together they move customers from...
Why is Understanding Consumer Behavior Important to the Success of Your Local Business?
Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological,...
Your Website Is Your Storefront. Why Every Local Business Needs a Strong Online Presence.
For any local business, your website is one of the most important marketing assets your business has because it’s often the first place...
Is Decoy Pricing Manipulative?
Decoy pricing is a strategy where a business introduces a third price/product option, purposely chosen because it is not meant to sell...
How Can Live Social Shopping Help Your Local Business Grow
Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one...
What Are Custom Sponsorships and How Can Your Local Business Utilize Them?
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to...
Turning Local Events into Powerful Marketing Opportunities
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are...
Meeting Your Audience Where They Are
A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s...
Jam and The Paradox of Choice
The Jam Study by psychologists Sheena Iyengar and Mark Lepper in 2000 demonstrated the phenomenon of choice overload. The study found...
How Your Local Business Can Leverage Brand Equity
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand...
Why is Holiday Marketing Different?
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the...
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