Blog
Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
What Are Custom Sponsorships and How Can Your Local Business Utilize Them?
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to...
Turning Local Events into Powerful Marketing Opportunities
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are...
Meeting Your Audience Where They Are
A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s...
Jam and The Paradox of Choice
The Jam Study by psychologists Sheena Iyengar and Mark Lepper in 2000 demonstrated the phenomenon of choice overload. The study found...
How Your Local Business Can Leverage Brand Equity
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand...
Why is Holiday Marketing Different?
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the...
How Can Your Local Business Use Automation to Improve the Effectiveness of Your Marketing?
Marketing automation is an effective tool for engaging customers and increasing the efficiency of your marketing by improving both...
Why a Strong Media Mix is Essential for Modern Marketing Success
Here at Sentinel Solutions, we are advocates of a multimedia approach to advertising, including a media mix that integrates targeted media...
What Are Multi-Touch Attribution Models?
As you may recall from a previous post, marketing attribution models are tools for distributing credit for a conversion across the various...
Can Psychographic Segmentation Benefit Your Local Marketing?
Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including...
How To Effectively Use Framing in Your Local Marketing
In a marketing context, framing relates to messaging in a way that highlights certain details to make a product or service more appealing...
What is Competitive Conquesting?
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a...
How Useful are Hashtags?
Hashtags are keywords or phrases preceded by the pound (#) symbol, used on social media platforms to categorize and improve...
Is Your Local Business Ready for Zero-Click Search Marketing?
Artificial Intelligence (AI) is significantly transforming local search marketing by making it more personalized, precise, and efficient...
What You Need to Know About Social Media Search
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market...
Get in Touch
For more information, please review our site or call us at (603) 352-5896 or email Advertising@SentinelDigitalSolutions.com to learn more.
"*" indicates required fields