Monday – Friday
Monday – Friday
The marketing funnel is a model for describing how potential customers move from first learning about a product or service to buying it. Its history is surprisingly old. The funnel’s history traces to E. St. Elmo Lewis, an American advertising pioneer who in 1898...
A major shift is underway in SEO (search engine optimization) as Answer Engine Optimization (AEO) becomes increasingly important alongside traditional search optimization. Instead of optimizing primarily to rank a webpage or a keyword and earn a click, marketers are...
It is common to find local business owners who are skeptical of digital advertising’s impact on real world results, largely because digital metrics like clicks and impressions don’t clearly demonstrate that advertising actually drives in-store visits, purchases, and...
A hypothetical small downtown bakery was struggling to attract customers through Google searches. The owner assumed people were searching for broad terms like “bakery” and “fresh bread”, so those were the keywords they incorporated into their website. After limited...
Both brand awareness and brand recall are critically important to the success of your local business. Together they move customers from “never heard of you” to “buy from you”. Brand awareness helps a local business become visible and recognizable, and people are more...
Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological, social, emotional, economic, and cultural factors that influence those decisions. Understanding consumer behavior helps a local...
For any local business, your website is one of the most important marketing assets your business has because it’s often the first place people go to learn about you, and decide whether to trust you. Your website works as your digital storefront, open 24 hours a day...
Decoy pricing is a strategy where a business introduces a third price/product option, purposely chosen because it is not meant to sell well, but rather to make another of the options look like a much better deal. Instead of offering just two choices, a business adds a...
Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one specific format within the broad social commerce category where the buying happens during a live-streamed video with real-time...
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to these previous posts for background below. Today we’d like to share information on custom sponsorships. Custom sponsorships refer...