Monday – Friday
Monday – Friday
Both brand awareness and brand recall are critically important to the success of your local business. Together they move customers from “never heard of you” to “buy from you”. Brand awareness helps a local business become visible and recognizable, and people are more...
Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological, social, emotional, economic, and cultural factors that influence those decisions. Understanding consumer behavior helps a local...
For any local business, your website is one of the most important marketing assets your business has because it’s often the first place people go to learn about you, and decide whether to trust you. Your website works as your digital storefront, open 24 hours a day...
Decoy pricing is a strategy where a business introduces a third price/product option, purposely chosen because it is not meant to sell well, but rather to make another of the options look like a much better deal. Instead of offering just two choices, a business adds a...
Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one specific format within the broad social commerce category where the buying happens during a live-streamed video with real-time...
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to these previous posts for background below. Today we’d like to share information on custom sponsorships. Custom sponsorships refer...
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are hundreds of them held throughout the year, both large and small. From the Keene Pumpkin Festival, the Clarence DeMar Marathon, and the...
A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience. Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...
The Jam Study by psychologists Sheena Iyengar and Mark Lepper in 2000 demonstrated the phenomenon of choice overload. The study found that while a display of 24 jam varieties attracted more interest, shoppers were ten times more likely to buy a jar of jam when...
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand to a company, reflecting its monetary impact on the bottom line; while brand equity is the aggregate of customer’s qualitative,...