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Cost-Plus Pricing, also known as markup pricing, is a pricing strategy where a company determines the selling price of a product or service by adding a fixed percentage (the markup) to total costs. This strategy is straightforward and ensures the company covers its...
There are numerous reasons business leaders may decide to stop their advertising: Difficulty measuring return-on-investment, budget limitations, market saturation, lack of time to develop, manage, and monitor campaigns, or possibly a shift in focus toward customer...
Retargeting is a digital advertising technique where businesses target individuals who have previously interacted with their brand online. It’s a way to re-engage potential customers who demonstrated interest, but may have left without completing a purchase or other...
Consider a local restaurant here in the Monadnock Region. Imagine that restaurant uses data on customer behavior, sales patterns, customer reviews, surveys, and social media to optimize menu offerings, inventory, and staffing. By analyzing historical data on which...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...
By Olivia Adams, Sentinel Solutions SEO and SEM are critical marketing tactics that assist in increasing brand awareness, visibility, boosting target audience traffic, and generating an overall increase in sales numbers. The core difference between these two...
As a local business it is often confusing to understand which marketing channels, campaigns, and touchpoints are most effective in driving conversions, sales, and contributing to the growth of your business. How should you allocate your marketing budget to be...
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
If you look closely, you’ll see psychological pricing tactics all around you. Retailers like Amazon and Apple often price items just below a round number (e.g., $9.99 instead of $10.00); many retailers use bundled pricing like “BOGO” (buy one, get one) to make the...
Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based targeting. Further, advancements in artificial intelligence (AI) and machine learning are enhancing the effectiveness and personalization...