Monday – Friday
Monday – Friday
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are hundreds of them held throughout the year, both large and small. From the Keene Pumpkin Festival, the Clarence DeMar Marathon, and the...
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand to a company, reflecting its monetary impact on the bottom line; while brand equity is the aggregate of customer’s qualitative,...
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the average for a small business can be 25% or more of annual revenue, this figure can be much higher, especially for retail businesses,...
Here at Sentinel Solutions, we are advocates of a multimedia approach to advertising, including a media mix that integrates targeted media to engage with your potential customers throughout their customer journey. We believe an integrated multimedia advertising...
In a marketing context, framing relates to messaging in a way that highlights certain details to make a product or service more appealing to potential customers. Local businesses can use framing to shape customer perceptions by emphasizing positive aspects to...
There are numerous reasons business leaders may decide to stop their advertising: Difficulty measuring return-on-investment, budget limitations, market saturation, lack of time to develop, manage, and monitor campaigns, or possibly a shift in focus toward customer...
Recently, Chappel Roan, a grammy-nominated American singer and songwriter known for her drag queen-influenced aesthetic launched a guerilla-style marketing campaign for her song “The Giver” by placing posters around queer bars that resembled job-seeking flyers with an...
“Everything changes, everything stays the same.” It is true that marketing in the modern age has changed drastically, shifting from the traditional approaches to a more digital and personalized approach. Changes related to social media, the use of data analytics, and...
By Julia Badders Nowadays, advertising is everywhere. From radio ads, branded T-shirts and your takeout coffee cup to the advertisements that support this publication. In a modern world that prioritizes profit and growth, advertising can at times be inescapable and...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...