Research
Comprehensive Market Coverage
The Keene Sentinel’s brands deliver the most comprehensive reach in the communities it serves. From our daily and weekly print and digital brands to our social media sites, no local media brand delivers the market better.
Each month, The Sentinel delivers more than one million digital and print impressions through our full array of journalism-supported titles and websites.
Unique Digital Visitors
Each month, www.TheKeeneSentinel.com reaches more than 173,000 engaged readers and will effectively deliver your business message to them.
Print & Digital Subscribers
Nearly 5,000 paying subscribers turn to trusted Keene Sentinel journalism weekly to stay informed and empowered.
Combined Social Media Audience
Our branded social media channels have a combined following of more than 40,000.
Leverage the power of Keene Sentinel branded media to help your company grow.
Our Audience Purchase Plans
Please feel free to browse Sentinel Solutions reader purchase intent data below. The best way to reach these buyers is through Keene Sentinel brands. Give us a call or complete the form below to learn more about how our customized marketing solutions can help you achieve your marketing and business goals.
Apparel
Opportunities for logo apparel stores from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
790 Keene Sentinel households intend to spend $292,300 within the category within the next 12 months.
Further:
✔ 12,125 intend to purchase in the Women’s Apparel category spending $8,790,882.
✔ 5,339 intend to purchase in the Athletic Apparel category spending $1,815,231.
✔ 8,460 intend to purchase in the Men’s Apparel category spending $1,776,505.
✔ 489 intend to purchase in the Uniform category spending $26,882.
✔ 3,158 intend to purchase in the Hat category spending $205,285.
✔ 8,121 intend to purchase in the Women’s Shoes category spending $2,436,350
Source: Pulse Research, 2023.
Automobiles
Opportunities for new vehicle dealerships from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
3,854 Keene Sentinel households intend to spend $109,839,000 within the category within the next 12 months.
Further:
✔ 1,448 intend to purchase a new car spending $39,083,121.
✔ 1,598 intend to purchase a used car spending $20,772,895.
✔ 564 intend to purchase a new truck spending $$14,099,250.
✔ 865 intend to purchase a used truck spending $12,971,310.
Source: Pulse Research, 2023.
Financial Services
Opportunities for new or changing banks from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
6,072 Keene Sentinel households intend to spend $1,366,200 within the category within the next 12 months.
Further:
✔ 8,854 intend to purchase in the online banking category spending $442,716.
✔ 827 intend to open new bank accounts spending $41,357.
✔ 677 intend to open new checking accounts spending $33,838.
✔ 1,241 intend to seek business financial consulting spending $6,203,670.
✔ 169 intend to refinance their home spending $1,404,285.
✔ 1,335 intend to purchase a new vehicle loan spending $33,368,225.
Source: Pulse Research, 2023.
Pharmacy
Opportunities for drugstores or pharmacies from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
14,137 Keene Sentinel households intend to spend $5,937,540 within the category within the next 12 months.
Further:
✔ 9,306 intend to fill medical prescriptions spending $3,675,674.
✔ 8,422 intend to purchase bath and body products spending $1,600,170.
✔ 6,016 intend to purchase cosmetics spending $1,443,763.
✔ 10,509 intend to purchase hair care products spending $1,839,012.
✔ 5,489 intend to purchase beauty products spending $1,372,327.
Source: Pulse Research, 2023.
Home Improvement
Opportunities for general contractors from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
1,974 Keene Sentinel households intend to spend $40,269,600 within the category within the next 12 months.
Further:
✔ 788 intend to purchase general remodeling spending $7,881,000.
✔ 333 intend to remodel their kitchen spending $7,326,000.
✔ 710 intend to remodel their bathroom spending 7,104,000.
✔ 377 intend to add or replace a deck spending $3,774,000.
Source: Pulse Research, 2023.
Home Services
Opportunities for plumbers from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
2,839 Keene Sentinel households intend to spend $7,026,525 within the category within the next 12 months.
Further:
✔ 122 intend to purchase a water heater spending $73,260.
✔ 966 intend to purchase plumbing supplies spending $231,768.
✔ 522 intend to purchase water softening systems spending $231,990.
Source: Pulse Research, 2023.
Furniture
Opportunities for furniture stores from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
3,233 Keene Sentinel households intend to spend $2,909,700 within the category within the next 12 months.
Further:
✔ 1,587 intend to purchase living room furniture spending $1,269,840.
✔ 1,177 intend to purchase home decorating and décor spending $1,176,600.
✔ 1,177 intend to purchase rugs spending $235,320.
✔ 1,032 intend to purchase outdoor furniture spending $387,112.
✔ 677 intend to purchase a mattress spending $770,340.
Source: Pulse Research, 2023.
Grocery
Opportunities for grocery stores from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
10,039 Keene Sentinel households intend to spend $11,042,900 within the category within the next 12 months.
Source: Pulse Research, 2023.
Jewelry
Opportunities for jewelry stores from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
2,218 Keene Sentinel households intend to spend $1,663,500 within the category within the next 12 months.
Further:
✔ 2,031 intend to purchase earrings spending $507,825.
✔ 699 intend to purchase necklaces spending $209,790.
✔ 522 intend to purchase rings spending $130,425.
Source: Pulse Research, 2023.
Real Estate
Opportunities for real estate agencies from Keene Sentinel, KeeneSentinel.com, and ELF readers only:
1,184 Keene Sentinel households intend to spend $7,814,400 within the category within the next 12 months.
Further:
✔ 300 intend to sell real estate using a realtor spending $1,978,020.
✔ 444 intend to sell a personal residence spending $1,554,000.
✔ 422 intend to buy real estate using a realtor spending $2,783,880.
Source: Pulse Research, 2023.
Restaurants
5,739 Keene Sentinel households intend to spend $7,173,750 within the category within the next 12 months.
Source: Pulse Research, 2023.
Travel
2,068 Keene Sentinel households intend to spend $1,220,120 within the category within the next 12 months.
Further:
✔ 2,109 intend to vacation in New Hampshire spending $5,272,500.
✔ 3,441 intend to have a hotel or resort stay spending $2,787,210.
✔ 5,783 intend to book a hotel room spending $8,674,650.
✔ 2,065 intend to buy travel tickets spending $7,432,560.
Source: Pulse Research, 2023.
If you don’t see your business category here, reach out to us or complete the form below and we’ll share that research data with you.
Source: Pulse Research 2023.
Get in Touch
For more information, please review our site or call us at (603) 352-5896 or Advertising@SentinelDigitalSolutions.com to learn more.
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