Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
How Can Your Local Business Use Email Marketing for Success Email marketing can be an effective marketing tactic for your local business to build stronger relationships with your customers and grow sales. E-mail is considered the strongest and most cost-effective...
Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...
Driven by the abundance of media used by consumers today, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically. In the past a local business could rely on single media advertising and word-of-mouth benefits to...
How Can Your Local Business Benefit from Event Marketing? Event marketing is a strategy marketers use to build brand awareness, engage with potential customers interested in their products and services, and drive sales growth through in-person or real-time engagement....
