Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in?
So have your customers and potential customers!
Video advertising is an increasingly popular marketing strategy that uses video content to promote your business’ products, services, and brand. Video is so effective because it represents an interactive way to present information visually. With video advertising you can capture the viewer’s attention, engage them in visual storytelling about your business, and ultimately persuade them to take a desired action through your compelling content.
It is estimated that today 66% of companies are using video in their marketing and 36% of marketers use video specifically to increase brand awareness.
Here’s an example of a video ad we use here at The Keene Sentinel to encourage subscriber support for our news:
Video marketing can be effective for a number of reasons including:
- Engagement: Videos can be more engaging than other types of content, and are more likely to be shared, liked, and commented on. 55% of users engage with video content daily and 89% of shoppers express that they want more videos from brands.
- Memorability: Videos can be more memorable than text or images alone because they use visuals, sound, and motion. 95% of viewers report that they retain the information relayed in video content.
- Search Engine Optimization: Videos are more likely to rank higher in search engine results pages than other types of content.
- Conversions: Videos can increase conversion rates on landing pages and help reduce objections throughout the sales cycle. A video on a landing page can help increase conversion rates by up to 80%.
- Brand Awareness: Videos can be a powerful way to create and enhance brand awareness. 90% of video marketers say that video helped increase their brand’s awareness.
- Trust: Videos can build trust with your target audience by humanizing the brand.
- Reach: Video advertising can be heavily shared which expands the reach of your businesses messaging.
- Social Media Engagement: 50% of people prefer to engage with videos on social media platforms.
- Stickiness: 82% of video marketers say video has helped keep visitors on their website longer.
- Return on Investment: 87% of video marketers report that video generates a good ROI.
Video marketing can take many forms. Consider incorporating these types of video advertising within your media mix:
- Pre-Roll, Mid-Roll, and Post-Roll Advertising: These ads appear before, during, or after streaming content. For example, this type of advertising is a core part of the YouTube viewing experience.
- Display Ads: You may first think about static content within a digital display ad, but you can tell a more compelling story by incorporating video into your display advertising plan. Video ads may be ideal for brand storytelling while static ads can be effective for promotions and other quick messaging needs.
- Social Media: Social media is a terrific platform for your video display advertising program. In fact, effectiveness increases when video is used due to the fact that people retain 90% of what they see in a video vs. 10% of what they read in text.
- How To Videos: Incorporate how-to videos into your content marketing strategy, particularly if you’re product is complicated or requires assembly.
Some of the most popular forms of video marketing include social media, YouTube, event videos, employee testimonials, and DIY videos.
You could also consider a more ambitious video undertaking including a video series with a recognizable host (maybe you?) where you share your passion and knowledge about your area of expertise. A wonderful way to take your inbound content marketing to the next level.
Interested in learning more or don’t know where to start? Sentinel Solutions are expert in video marketing and in how to integrate the tactic effectively into your multimedia campaign.
Give us a call if we can help at 603-352-5896 or e-mail to Advertising@SentinelDigitalSolutions.com. We’re here to help you succeed.
Additional Resources:
- Can Connected TV Help Your Local Business?
- Integrated Multimedia Advertising
- Are Landing Pages Important to Your Digital Marketing Campaign?
- Understanding The Customer Journey Toward Business Success
- Why Does Your Business Need a Strong Digital Presence?
- What is Inbound Marketing and How Can It Help Your Local Business Grow?
