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For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider audience, and build sales. In today’s digitally oriented marketplace, a primary way people find out about your business is via what...
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
Your Local Business Can Benefit from The Effectiveness of Newspaper Advertising. Newspaper advertising, despite its naysayers, remains an important component of any effective marketing mix. In today’s frenetic digital world, where the firehose of social media and...
How Reviews Can Help Your Local Business. Customer reviews can bring your local business an opportunity to develop new business, solidify relationships with existing customers, and improve your business’s product and service offerings. It’s not that potential...
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...