A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
CTAs can appear in a variety of places, including on websites, in emails, in television ads, and in radio advertisements. As well, CTAs can be used within blogs (content marketing), social media marketing, on landing pages, and in display advertising (both print and digital).
Here’s some examples of CTAs:
There are many types of CTAs including text-based, buttons, banners, and more.
CTAs are a great tactic when used within the right context. For example, CTAs are great when used in conversion-focused situations. You should use CTAs on your website’s product and services pages and pricing pages…They are each designed to convert.
CTAs are important because they
- Guide Users: CTAs act as signposts to help users know what to do next, which can reduce confusion and keep users from leaving your site.
- Improve Conversions: CTAs can help convert visitors into leads or customers.
- Build Relationships: CTAs can encourage users to subscribe to email campaigns, which can help build relationships with customers.
- Increase Social Media Followers: CTAs can encourage users to follow a brand on social media, which can help build a social media presence.
- Provide Information: CTAs can be used to share information about a brand’s products or services.
CTAs can be very effective:
- Improved Conversion Rates: Using a clear CTA can increase conversion rates by 161%. Personalized CTAs perform 202% better than basic CTAs.
- Improved Click-Through Rates: Increasing the size of a CTA button can increase click-through rates by 90%. CTAs shaped like buttons see a 45% increase in clicks.
- CTAs in Email Marketing: Emails with a single CTA can increase sales by as much as 1,617%.
- Action-Oriented Language: Using words like “Get Started,” “Claim Your Free Trial,” or “Shop Now” can increase conversion rates by up to 121%.
- Create a Sense of Urgency: Incorporating words like “Limited Time Offer” or “Ending Soon” can generate 332% higher conversion rates.
Here are some tips on making your CTAs more effective:
- Tailor your CTA copy to appeal specifically to your target audience.
- Place your CTAs strategically on your website or within your advertising.
- Make your CTAs visually prominent.
- Add strong, attention-grabbing words.
- Highlight the value of your proposition within your CTA.
- Use visual design elements to attract the reader.
- Use lots of CTAs…Wherever you’re encouraging a user to take an action.
- Be sure your CTAs are mobile-friendly.
- Track the effectiveness of your CTA via platforms such as Google Analytics.
Sentinel Solutions understand effective marketing and can help you use CTAs to your best advantage.
Give us a call if we can help at 603-352-5896 or e-mail to Advertising@SentinelDigitalSolutions.com. We’re here to help you succeed.
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