Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action, including a purchase, newsletter sign-up, or a form fill, among others. The more website visitors you can encourage to take...
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help boost the vibrancy of your environment for its residents. Local businesses are the backbone of most communities, providing economic...
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how consumers perceive a company, brand, or product in relation to its competitors. The goal is to create a perception that sets the...
