Differentiating Your Brand in the Local Economy

By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help boost the vibrancy of your environment for its residents. Local businesses are the backbone of most communities, providing economic...

How Positioning Can Help Your Local Business

Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience.  It’s about how consumers perceive a company, brand, or product in relation to its competitors.  The goal is to create a perception that sets the...

Where Does Storytelling Fit in Your Branding Strategy?

A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition.  Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...

How Small Businesses Can Leverage Social Media Marketing

By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the...
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