Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
