Here at Sentinel Solutions, we are advocates of a multimedia approach to advertising, including a media mix that integrates targeted media to engage with your potential customers throughout their customer journey. We believe an integrated multimedia advertising...
As you may recall from a previous post, marketing attribution models are tools for distributing credit for a conversion across the various touchpoints of a customer journey. These models help marketers understand the effectiveness of different campaigns and channels...
Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including lifestyle, values, interests, opinions, social status, and more. The goal of psychographic segmenting is to understand why people...
In a marketing context, framing relates to messaging in a way that highlights certain details to make a product or service more appealing to potential customers. Local businesses can use framing to shape customer perceptions by emphasizing positive aspects to...
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
