Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including lifestyle, values, interests, opinions, social status, and more. The goal of psychographic segmenting is to understand why people...
In a marketing context, framing relates to messaging in a way that highlights certain details to make a product or service more appealing to potential customers. Local businesses can use framing to shape customer perceptions by emphasizing positive aspects to...
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
Hashtags are keywords or phrases preceded by the pound (#) symbol, used on social media platforms to categorize and improve discoverability. Hashtags help users find content related to specific topics, events, or trends. Originally popularized on Twitter (now ‘X’),...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
