What Is Bundling and Why Is It Important to Your Local Business?

Bundling is a marketing strategy that includes selling multiple products or services as a single package at a discounted price.  The goals of bundling include simplifying the purchasing process for your customer, encouraging customers to purchase additional products,...

Is It Valuable to Add Video to Your Local Business’ Marketing Mix?

Do you enjoy watching videos online?  Have you ever been captivated by the emotion of a video?  Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...

What Are CTAs and Why Does Your Local Business Need Them?

A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. CTAs can appear in a variety of places, including on websites, in emails, in television ads, and in radio...

Can Online Contests Help Your Local Business Grow?

Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business?  Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...

Are Landing Pages Important to Your Digital Marketing Campaign?

A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post.  The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...
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