I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
Hashtags are keywords or phrases preceded by the pound (#) symbol, used on social media platforms to categorize and improve discoverability. Hashtags help users find content related to specific topics, events, or trends. Originally popularized on Twitter (now ‘X’),...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
If you’re a local business in a particularly competitive category, have a limited marketing budget, and/or limited domain authority; you may want to consider incorporating long-tail keyword tactics into your search marketing strategy. A long-tail keyword strategy is...
As we’ve shared in previous posts (links below), search engine marketing (SEM) and search engine optimization (SEO) are powerful and essential tools for local marketers aiming to reach customers in the area. SEO increases visibility in local search results, enhances...
