A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience. Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic, and contextual targeting. These methods help local advertisers to reach specific audiences by their location, their...
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. Essentially, remarketing, also known as retargeting, is a digital advertising strategy that re-engages users who previously...
