In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic, and contextual targeting. These methods help local advertisers to reach specific audiences by their location, their...
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. Essentially, remarketing, also known as retargeting, is a digital advertising strategy that re-engages users who previously...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search Engine...
