Retargeting is a digital advertising technique where businesses target individuals who have previously interacted with their brand online. It’s a way to re-engage potential customers who demonstrated interest, but may have left without completing a purchase or other...
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic, and contextual targeting. These methods help local advertisers to reach specific audiences by their location, their...
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as it allows for highly targeted advertising by delivering messages to potential customers based on their precise geographic...
Have you ever been in the market for a new car? You’ve become increasingly interested in a particular make and model and have begun to do your research. Out of nowhere that car now seems to be appearing everywhere. You see it in traffic; there’s one parked across...
Re-marketing, also known as re-targeting, is a digital marketing strategy that involves serving ads to people who have already visited your website or interacted with your brand. The goal of re-marketing is to re-engage with potential customers and encourage them to...
