If you look closely, you’ll see psychological pricing tactics all around you. Retailers like Amazon and Apple often price items just below a round number (e.g., $9.99 instead of $10.00); many retailers use bundled pricing like “BOGO” (buy one, get one) to make the...
Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based targeting. Further, advancements in artificial intelligence (AI) and machine learning are enhancing the effectiveness and personalization...
Most marketers agree that the effectiveness of their marketing improves when their advertising is adjacent to premium content as it can lead to higher engagement rates and a greater return on marketing investment. Premium content attracts a more engaged and attentive...
One of the most influential business books of all time is The Marketing Imagination, by Theodore Levitt. The book includes his award-winning essay “Marketing Myopia”, originally published in 1960 in the Harvard Business Review. Marketing Myopia is a term coined by...
If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
