“Everything changes, everything stays the same.” It is true that marketing in the modern age has changed drastically, shifting from the traditional approaches to a more digital and personalized approach. Changes related to social media, the use of data analytics, and...
Consider a local restaurant here in the Monadnock Region. Imagine that restaurant uses data on customer behavior, sales patterns, customer reviews, surveys, and social media to optimize menu offerings, inventory, and staffing. By analyzing historical data on which...
By Olivia Adams, Sentinel Solutions SEO and SEM are critical marketing tactics that assist in increasing brand awareness, visibility, boosting target audience traffic, and generating an overall increase in sales numbers. The core difference between these two...
As a local business it is often confusing to understand which marketing channels, campaigns, and touchpoints are most effective in driving conversions, sales, and contributing to the growth of your business. How should you allocate your marketing budget to be...
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
