What Are CTAs and Why Does Your Local Business Need Them?

A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. CTAs can appear in a variety of places, including on websites, in emails, in television ads, and in radio...

Can Online Contests Help Your Local Business Grow?

Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business?  Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...

Are Landing Pages Important to Your Digital Marketing Campaign?

A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post.  The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...

Connecting Media Tactics to Business Goals

In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...

What Is Re-Marketing and How Can It Help Your Local Business?

Re-marketing, also known as re-targeting, is a digital marketing strategy that involves serving ads to people who have already visited your website or interacted with your brand. The goal of re-marketing is to re-engage with potential customers and encourage them to...
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