Monday – Friday
Monday – Friday
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
Hashtags are keywords or phrases preceded by the pound (#) symbol, used on social media platforms to categorize and improve discoverability. Hashtags help users find content related to specific topics, events, or trends. Originally popularized on Twitter (now ‘X’),...
Artificial Intelligence (AI) is significantly transforming local search marketing by making it more personalized, precise, and efficient for the user. To be successful, local businesses will need to adapt to these AI-driven changes to maintain visibility and attract...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
If you’re a local business in a particularly competitive category, have a limited marketing budget, and/or limited domain authority; you may want to consider incorporating long-tail keyword tactics into your search marketing strategy. A long-tail keyword strategy is...
As we’ve shared in previous posts (links below), search engine marketing (SEM) and search engine optimization (SEO) are powerful and essential tools for local marketers aiming to reach customers in the area. SEO increases visibility in local search results, enhances...
Personalization in local marketing significantly enhances customer engagement, loyalty, and revenue by tailoring interactions to individual preferences and behaviors. This approach allows businesses to deliver more relevant content, improve customer experiences, and...
Cost-Plus Pricing, also known as markup pricing, is a pricing strategy where a company determines the selling price of a product or service by adding a fixed percentage (the markup) to total costs. This strategy is straightforward and ensures the company covers its...
There are numerous reasons business leaders may decide to stop their advertising: Difficulty measuring return-on-investment, budget limitations, market saturation, lack of time to develop, manage, and monitor campaigns, or possibly a shift in focus toward customer...
Recently, Chappel Roan, a grammy-nominated American singer and songwriter known for her drag queen-influenced aesthetic launched a guerilla-style marketing campaign for her song “The Giver” by placing posters around queer bars that resembled job-seeking flyers with an...