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If you’re a local business in a particularly competitive category, have a limited marketing budget, and/or limited domain authority; you may want to consider incorporating long-tail keyword tactics into your search marketing strategy. A long-tail keyword strategy is...
Personalization in local marketing significantly enhances customer engagement, loyalty, and revenue by tailoring interactions to individual preferences and behaviors. This approach allows businesses to deliver more relevant content, improve customer experiences, and...
Recently, Chappel Roan, a grammy-nominated American singer and songwriter known for her drag queen-influenced aesthetic launched a guerilla-style marketing campaign for her song “The Giver” by placing posters around queer bars that resembled job-seeking flyers with an...
By Julia Badders Nowadays, advertising is everywhere. From radio ads, branded T-shirts and your takeout coffee cup to the advertisements that support this publication. In a modern world that prioritizes profit and growth, advertising can at times be inescapable and...
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic, and contextual targeting. These methods help local advertisers to reach specific audiences by their location, their...
Premium content refers to high-quality, valuable, and exclusive content that is typically accessed through a paid subscription or direct payment in exchange for access. Premium content is designed to provide valuable insights and information not readily available...
If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...