Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms.
Social Media remarketing differs from traditional remarketing in that it specifically engages with your customers on social media while traditional remarketing takes a broader approach, targeting users across other platforms including the Google display network.
Here’s how it works:
- You place a small code snippet (a “pixel”) on your website from the social media platform you want to use for retargeting (e.g. Facebook, Instagram, Pinterest, TikTok).
- The pixel collects data about how site visitors interact with your website.
- This data enables you to create custom audiences based on user behavior, such as those who visited a specific page or spent a certain amount of time on your site.
- You can then serve ads to these custom audiences directly in their social media feeds. When these customers show up on social media, they will be served your ads.
- These ads remind users of your brand and the products or services they were previously interested in, encouraging them to return to your website and take action.
- You can also upload other custom audiences from other sources into your social media remarketing campaign via a CSV file including target email addresses.
Social media remarketing can deliver benefits to your local business including higher engagement rates, increased conversion rates, and cost-effectiveness.
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Here are some best practices to consider when developing your social media remarketing program:
- Personalize Your Ads: Tailor your ads to the specific actions and interests of your target audience.
- Use High-Quality Visuals: Eye-catching visuals and videos can help your ads stand out in social media feeds.
- Ensure Consistency: Maintain consistent branding, brand messaging, and visual style across all your remarketing ads.
- Segment Your Audience: Create different remarketing campaigns for different segments of your audience to maximize effectiveness.
Social media remarketing is a highly effective strategy that can significantly boost brand awareness, increase website traffic, and drive conversions by targeting users who have previously interacted with your brand. Here’s how social media remarketing helps your business:
- Social media remarketing focuses on users who have already shown interest in your brand or products, making them more likely to convert.
- By reminding users of your brand through targeted ads, remarketing campaigns can boost brand recognition and recall.
- Studies show that users who see retargeted ads are significantly more likely to complete a purchase or take desired action.
- Remarketing allows you to target specific audiences and refine your advertising spend, leading to higher return on investment (ROI).
- If a user was browsing your site but got distracted, a remarketing ad within their social media feed can be the gentle reminder and defined path they need to revisit your site and make a purchase.
- A remarketing ad campaign promotes increased return rates as it reminds users of their previous interactions and encourages them to revisit your site.
Some ideas for how to use social media remarketing to boost your local business include reminding users of abandoned carts and encouraging completion of a purchase; showcasing new products to past customers; and offering discounts for add-on buys.
For example, a user visits your online store but leaves without making a purchase. When that customer shows up on their favorite social media platform, a social media remarketing campaign would then show them ads for the products they viewed on your online store, encouraging them to return and complete their purchase. You could also offer them an incentive to revisit and purchase.
You can also utilize dynamic remarketing in social media which shows ads for specific products and services a user previously viewed. Learn more about dynamic remarketing via the link shared below.
Studies show that remarketing can increase conversion rates by up to 150% and contribute to higher engagement rates of up to 161%. As well, customers using Facebook and Instagram remarketing are seeing a 12% sales uplift across their remarketing campaigns.
To learn more about social remarketing and how it can help your local business we encourage you to give us a call at 603-352-5896 or email Advertising@SentinelDigitalSolutions.com.
We are experts in multimedia marketing and can help you build a compelling campaign that engages your audience and drives sales.
We’re here to help you succeed.
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