Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities.
To ensure alignment between your marketing strategy and business goals, a marketing evaluation is typically employed. A marketing evaluation is a comprehensive evaluation of a company’s current marketing strategy, analyzing its strengths and weaknesses to identify areas for improvement and ultimately to enhance the effectiveness of marketing efforts across all channels. A marketing evaluation can also consider external factors including market trends, competition, and customer behavior.
A marketing evaluation can include several components:
- Data collection to gather relevant information about your business’ marketing programs, competitors, your industry, and more.
- An evaluation of Key Performance Indicators (KPIs) measuring the effectiveness of marketing campaigns against set metrics.
- Development of recommendations proposing actionable strategies and tactics to address identified issues and capitalize on market opportunities.
A complete marketing evaluation should highlight areas that are performing well and those that need attention. The marketing evaluation should enable you to make informed decisions on objective data rather than intuition and gut feelings.
The benefits of undertaking a marketing evaluation are numerous including: improved marketing effectiveness and marketing ROI; enhanced decision making through valuable insights that inform your future marketing strategy and resource allocation; and early detection of potential problems. Proactive identification of market trends and competitive developments can help your company stay ahead of the curve.
If you’re not getting the most out of each dollar you are investing in your marketing, Sentinel Solutions can lend you a hand. We can provide a free no obligation marketing plan evaluation.
Given that your digital presence is at the center of your online marketing efforts, we will also provide a free evaluation of your website and digital presence. We’ll provide a ‘snapshot report’ of your website including an evaluation of the following:
- Listings: 85% of consumers search for business online, which means if you’re listings aren’t up to date, you’re losing revenue to your competitors every day.
- Reviews: If you have negative reviews, thousands of online searchers will see them. Nearly 90% of consumers agree that positive online reviews influence their buying decisions. Boost your average review rating by uncovering areas in need of improvement and responding to negative feedback promptly.
- Social Media: Learn if your business compares favorably to competitors and industry averages in social media presence and engagement. Build your social presence to improve your return on your marketing investment.
- Website Effectiveness: Your website is at the center of your online marketing efforts. We can evaluate your website and offer recommendations for improvement.
- eCommerce: More businesses than ever before are selling products and services online. Consumers see an online store as a sign of a reputable, established business. We can help to evaluate your online storefront, online payments system, online scheduler, and your lead engagement effectiveness.
- Advertising: Potential customers are within your reach, whether they’re searching Google, scrolling through their Facebook feed, or browsing other sites around the web. With digital advertising, you can put your business in the spotlight so that those people consider you before your competitors. Let us help you to evaluate your current advertising efforts or suggest a new program for your business.
- Search Engine Optimization (SEO): Potential customers are searching online for the products and services that your business offers. With SEO (search engine optimization) you can boost your visibility in those search results so that people find you before your competitors. Let us evaluate your current SEO and offer recommendations and tactics toward improvement.
Click here to complete the survey to get your free marketing evaluation including your digital snapshot report underway.
If you’re interested in learning more about the value of a marketing evaluation, Sentinel Solutions can help. We have experts who will evaluate your marketing strategy to ensure you are optimizing every dollar invested in your marketing plan.
Give us a call at 603-352-5896 or send us an e-mail to advertising@SentinelDigitalSoutions.com if we can be of help.
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