For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business owners would be right. But thinking of The Sentinel exclusively as a print advertising resource would be missing the larger...
Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates your business model, there is little that can have a more negative impact on your business than commoditization. Business...
In today’s dynamic marketplace ‘sustainable competitive advantage’ is often considered a myth largely because, in this rapidly changing business landscape, it’s nearly impossible to maintain a single, long-term advantage due to factors like technological disruption,...
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead generation. Business categories that typically focus their marketing on lead gen include home services, like roofers, window...
