How Small Businesses Can Leverage Social Media Marketing

The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the internet and conveniently compare...

Why Are Online Directories Important to Your Local Business?

Online directories are services that list and provide information about companies.  They can help people make purchase decisions by providing company information including location, hours of operation, website links, social media accounts, and more.  Some examples of...

Is It Valuable to Add Video to Your Local Business’ Marketing Mix?

Do you enjoy watching videos online?  Have you ever been captivated by the emotion of a video?  Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...

Are Landing Pages Important to Your Digital Marketing Campaign?

A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post.  The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...
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