Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based targeting. Further, advancements in artificial intelligence (AI) and machine learning are enhancing the effectiveness and personalization...
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic, and contextual targeting. These methods help local advertisers to reach specific audiences by their location, their...
Premium content refers to high-quality, valuable, and exclusive content that is typically accessed through a paid subscription or direct payment in exchange for access. Premium content is designed to provide valuable insights and information not readily available...
Most marketers agree that the effectiveness of their marketing improves when their advertising is adjacent to premium content as it can lead to higher engagement rates and a greater return on marketing investment. Premium content attracts a more engaged and attentive...
One of the most influential business books of all time is The Marketing Imagination, by Theodore Levitt. The book includes his award-winning essay “Marketing Myopia”, originally published in 1960 in the Harvard Business Review. Marketing Myopia is a term coined by...
