As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
According to DataReportal, as of February 2023, there were 311.3 million internet users in the United States and 246.0 million social media users, or more than 72% of the total population. That’s a lot of active users, and your business can benefit from...
