Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead generation. Business categories that typically focus their marketing on lead gen include home services, like roofers, window...
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
