Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider audience, and build sales. In today’s digitally oriented marketplace, a primary way people find out about your business is via what...
Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability, market position, market share, brand image, and product/service demand. To be successful, it is critically important to understand...
For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales advertising, each different disciplines with different goals, but both can contribute to a company’s success. Brand advertising is more...
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...