If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise when the rain falls. What started out with a $10.00 price tag may rise considerably during a rainstorm. This is an example of...
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it quite well. The success of this approach depends on several factors including the business’s resources, marketing knowledge, and...
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. Essentially, remarketing, also known as retargeting, is a digital advertising strategy that re-engages users who previously...
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and potential customers, aiming to improve relationships, streamline processes, and ultimately boost sales and profitability. For your local...
