Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one specific format within the broad social commerce category where the buying happens during a live-streamed video with real-time...
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to these previous posts for background below. Today we’d like to share information on custom sponsorships. Custom sponsorships refer...
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are hundreds of them held throughout the year, both large and small. From the Keene Pumpkin Festival, the Clarence DeMar Marathon, and the...
A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience. Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...
The Jam Study by psychologists Sheena Iyengar and Mark Lepper in 2000 demonstrated the phenomenon of choice overload. The study found that while a display of 24 jam varieties attracted more interest, shoppers were ten times more likely to buy a jar of jam when...
