Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates your business model, there is little that can have a more negative impact on your business than commoditization. Business...
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how consumers perceive a company, brand, or product in relation to its competitors. The goal is to create a perception that sets the...
