Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
Driven by the abundance of media used by consumers today, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically. In the past a local business could rely on single media advertising and word-of-mouth benefits to...