The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
Your Local Business Can Benefit from Integrating Connected TV (CTV) into Your Marketing Plan. An increasing number of TV viewers are abandoning cable television to ‘cut the cord’ in favor of the convenience of streaming services that offer increased variety and the...
Search Advertising is a powerful digital marketing tactic that places your advertising in front of consumers who are actively looking for your product or service. What is Search Engine Marketing? Search Advertising, also known as “paid search advertising”, “Google...
How Can Your Local Business Use Email Marketing for Success Email marketing can be an effective marketing tactic for your local business to build stronger relationships with your customers and grow sales. E-mail is considered the strongest and most cost-effective...
Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...
