Is Advertising Important?

By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility. Advertising is an essential component to promote your business, attract customers, and establish trust. The real question of the matter is,...

Where Does Storytelling Fit in Your Branding Strategy?

A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition.  Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...

Can Magazine Advertising Help Your Local Business?

Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....

Is Creative Still Important to Your Digital Advertising Campaigns?

With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...

Should You Cut Your Marketing Budget in a Downturn?

Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity.  In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
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