The marketing funnel is a model for describing how potential customers move from first learning about a product or service to buying it. Its history is surprisingly old. The funnel’s history traces to E. St. Elmo Lewis, an American advertising pioneer who in 1898...
A hypothetical small downtown bakery was struggling to attract customers through Google searches. The owner assumed people were searching for broad terms like “bakery” and “fresh bread”, so those were the keywords they incorporated into their website. After limited...
Both brand awareness and brand recall are critically important to the success of your local business. Together they move customers from “never heard of you” to “buy from you”. Brand awareness helps a local business become visible and recognizable, and people are more...
Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological, social, emotional, economic, and cultural factors that influence those decisions. Understanding consumer behavior helps a local...
For any local business, your website is one of the most important marketing assets your business has because it’s often the first place people go to learn about you, and decide whether to trust you. Your website works as your digital storefront, open 24 hours a day...
