Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including lifestyle, values, interests, opinions, social status, and more. The goal of psychographic segmenting is to understand why people...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...
Market segmentation is the practice of dividing a broad consumer market into smaller, distinct groups based on shared characteristics, allowing your business to target specific segments more effectively with tailored marketing strategies, leading to improved customer...
