Is Decoy Pricing Manipulative?

Decoy pricing is a strategy where a business introduces a third price/product option, purposely chosen because it is not meant to sell well, but rather to make another of the options look like a much better deal. Instead of offering just two choices, a business adds a...

Can Online Contests Help Your Local Business Grow?

Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business?  Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...
Skip to content