Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
