Turning Local Events into Powerful Marketing Opportunities

Here in the Monadnock Region there is an abundance of things-to-do.  It seems there is always an event going on, in fact there are hundreds of them held throughout the year, both large and small.  From the Keene Pumpkin Festival, the Clarence DeMar Marathon, and the...

Meeting Your Audience Where They Are

A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience.  Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...

What is Competitive Conquesting?

I recall an anecdote from back in the days of Yellow Pages (YP) advertising.  There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
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