Is Cost-Plus a Viable Pricing Tactic?

Cost-Plus Pricing, also known as markup pricing, is a pricing strategy where a company determines the selling price of a product or service by adding a fixed percentage (the markup) to total costs.  This strategy is straightforward and ensures the company covers its...

What is Dynamic Pricing and How Can Your Local Business Utilize It?

If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise when the rain falls.  What started out with a $10.00 price tag may rise considerably during a rainstorm. This is an example of...
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