Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability, market position, market share, brand image, and product/service demand. To be successful, it is critically important to understand...
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020 lockdowns fueled seismic changes in buyer behavior including a surge in online shopping, even among older shopper demographics. In the...