I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
If you’re a local business in a particularly competitive category, have a limited marketing budget, and/or limited domain authority; you may want to consider incorporating long-tail keyword tactics into your search marketing strategy. A long-tail keyword strategy is...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
