Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
