As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
You’ve done your research and studied your data. You understand your customer’s path to purchase and recognize the importance of an integrated multimedia plan that engages your customer throughout their journey. You’ve invested in media, developed your creative...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
On their own, video and eCommerce can be very powerful marketing tools for your local business. eCommerce is ideally situated in the ‘purchase’ stage of the customer journey because it allows you to feature products and facilitate conversions…All while reaching a...
