Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as it allows for highly targeted advertising by delivering messages to potential customers based on their precise geographic...
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how consumers perceive a company, brand, or product in relation to its competitors. The goal is to create a perception that sets the...
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
You’ve done your research and studied your data. You understand your customer’s path to purchase and recognize the importance of an integrated multimedia plan that engages your customer throughout their journey. You’ve invested in media, developed your creative...
