The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the internet and conveniently compare...
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
On their own, video and eCommerce can be very powerful marketing tools for your local business. eCommerce is ideally situated in the ‘purchase’ stage of the customer journey because it allows you to feature products and facilitate conversions…All while reaching a...
As a local business, your advertising messages need to be where your customers are. Today your customers are engaging with media across multiple platforms including print and digital. If you want to reach your audience, you need to be advertising in those multimedia...
Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...
