Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
Influencer marketing is a marketing strategy where brands collaborate with individuals, known as “influencers”, who have a large and engaged following on social media to promote their products and services by featuring them in content, essentially leveraging the...
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility. Advertising is an essential component to promote your business, attract customers, and establish trust. The real question of the matter is,...
