Meeting Your Audience Where They Are

A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience.  Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...

Handling Your Advertising Yourself vs. Partnering with an Agency

There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it quite well.  The success of this approach depends on several factors including the business’s resources, marketing knowledge, and...
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