Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
Search Advertising is a powerful digital marketing tactic that places your advertising in front of consumers who are actively looking for your product or service. What is Search Engine Marketing? Search Advertising, also known as “paid search advertising”, “Google...
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
